For Immediate Release
June 14, 2018

7-Eleven Canada Celebrates Daring ‘Dos with Free Slurpee ®
colour crazy hair marks the start of a Slurpee-filled summer

Vancouver, BC – 7-Eleven Canada’s Slurpee Crazy Hair Day is back and will kick off summer with wacky hairdos as fun and colourful as Slurpee. A rainbow of vibrant styles will ring in the sun-soaked, fun-filled days ahead. For the second year, Slurpee lovers are invited to put their heads together and come up with their wildest crazy hair creations, then rock them to Sev for a quintessential treat – an ice-cold Slurpee.

On Friday, June 22nd, 7-Eleven stores across Canada will give a free medium Slurpee drink to anyone who comes in sporting a colour-crazy ‘do. Slurpee is an iconic drink and, for one day only, friends are encouraged to express the spirit of Slurpee with brightly-coloured, head-turning hairstyles. Summer is all about making memories and what better way to do so than handing a friend a can of colour spray and letting them create a crazy hairdo you’ll never forget?

This June, a wide variety of Slurpee flavours will be available, including two limited-time-only flavours, deep crimson Pepsi Black Cherry and vibrant green Crush Jelly Bean – only at 7-Eleven.

To learn more about Slurpee Crazy Hair Day, click here. Join the fun on social media by sharing your Slurpee-inspired hairdo with #SlurpeeCrazyHairDay and @SlurpeeCanada.

Who:                     Open to any age

What:                   Rock a daring ‘do and get a FREE medium Slurpee on Slurpee Crazy Hair Day

Where:                 At participating 7-Eleven stores across Canada
When:                  Friday, June 22, 2018

For additional perks and points, download the 7-Eleven App and scan it at checkout to get one step closer to a 7th cup free. Download the 7-Eleven App by texting APP to 711247 or pick up a 7Rewards card in-store.

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises and/or licenses more than 66,000 7-Eleven stores in 17 countries, including 11,600 in North America. Find out more about 7-Eleven Canada at www.7-Eleven.ca.

For more information:
Sandra Shechter
[email protected]
778.889.1808

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