7-ELEVEN LAUNCHES NEW EMISSIONS OFFSET PROGRAM TIED TO FUEL PURCHASES IN THE Metro VANCOUVER REGIONAL DISTRICT

WHAT:  RENEW, 7-Eleven’s emissions offset program, is the first of its kind in Canada. For every litre of fuel a customer purchases at participating 7-Eleven® fueling stations, an investment will be made in reforestation, green-scape projects, wildlife protection and/or renewable energy projects designed to help offset tailpipe emissions. Depending on the grade of fuel purchased and the amount and nature of the investments made, tailpipe emissions from the fuel purchased as a part of the 7-Eleven RENEW program may be offset by up to 30 percent. The 7-Eleven RENEW program will launch its expansive effort at more than 60 7-Eleven fueling locations across the Metro Vancouver Regional District. The public is invited to celebrate National Tree Day, and attend the launch of the 7-Eleven RENEW program alongside RENEW partners including Tree Canada. Free tree saplings will be provided to the first 50 attendees. Working in cooperation with Tree Canada, the 7-Eleven RENEW program has a goal of planting 20,000 trees by October 2019, and has already planted more than 70,000 trees with the Arbor Day Foundation in the U.S.

DATE: Wednesday, September 26, 2018
Time 1–2 p.m. PDT

PHOTO AND VIDEO OPPS:
7-Eleven Store
780 6th St
New Westminster, BC V3M 2R3

Sapling giveaway and check presentation to Tree Canada. Local dignitaries and city administrator attending.

MEDIA CONTACT: Devra Henderson
GreenPrint, 412-657-8413, [email protected]

Nick Angelo
7-Eleven Canada
604-586-1561, [email protected]

About 7-Eleven, Inc. 

7Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7Eleven operates, franchises and/or licenses more than 66,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, and crispy classic chicken. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Find out more online at www.7-Eleven.ca, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media @7ElevenCanada via FacebookTwitter and Instagram.

About GreenPrint

Founded by a team of loyalty and rewards experts, GreenPrint created the first reduced emissions programs for fuel which is licensed to convenience store chains, energy companies, and corporate fleets – enabling them to sell, or fill up with, more environmentally friendly fuel. Today the company reduces or offsets emissions on almost 360 million gallons annually across hundreds of retail locations and 100,000 corporate and municipal fleets in 12 countries.

About Tree Canada

We’re a registered charity proudly dedicated to planting and nurturing trees. For 25 years, we’ve engaged communities, governments, corporations and individuals in the pursuit of a greener and healthier living environment for Canadians. Since 1992, we’ve planted more than 80 million trees, greened more than 600 schoolyards, helped restore places hit by natural disasters and brought together urban forestry experts greening cities all across Canada.

Cautionary Statement

The statements contained herein may include prospects, statements of future expectations and other forward-looking statements that are based on management’s current views and assumptions and involve known and unknown risks and uncertainties. Actual results, performance or events, including the amount and timing of investments as a part of the 7-Eleven RENEW program or the impact of the 7-Eleven RENEW program on emissions, may differ materially from those expressed or implied in such forward-looking statements. 7-Eleven assumes no obligation to update any information or forward-looking statement contained herein.